A Privacy Policy is REQUIRED if your business will be utilizing SMS Marketing. This article provides suggestions for creating an SMS Privacy Policy for Mobile Marketing
This article provides a sample of an SMS Marketing privacy policy that you may use to create your own. The privacy policy you create MUST be customized based on your actual data collection, usage and disclosure practices. Each section must be reviewed in detail and edited as necessary. You will need to review and edit all text that is [bracketed] and/or highlighted in yellow. Be sure to remove all brackets/highlights and drafting notes before finalizing your privacy policy.
Collecting numbers and sharing them with third parties or affiliate marketing platforms is strictly prohibited by all US carriers. If your published privacy policy states that collected information may be shared with third parties, even with the client's consent, your ability to send SMS will be blocked by all carriers.
THIS SAMPLE PRIVACY POLICY IS NOT LEGAL ADVICE AND IS FOR INFORMATIONAL PURPOSES ONLY. This sample privacy policy may not meet all the legal requirements that apply to you. For example, if you are subject to privacy legislation such as the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), the UK General Data Protection Regulation (UK GDPR), or similar privacy legislation, you may be required to provide additional disclosures and rights to your users. Privacy legislation is also continuously evolving and you should review your privacy policy and privacy obligations regularly. Additionally, a privacy policy that does not accurately or adequately disclose your practices can expose you to legal risks. We recommend consulting with your legal counsel before
adopting this privacy policy.
Follow these 3 easy steps to download and edit the sample Privacy Policy for SMS Marketing: Download, edit, save!
1. Download: Open this 'Example SMS Marketing Privacy Policy' link and use the 'download' down arrow symbol to download the document to your device.
2. Edit:
Ways to open/edit the PDF on a computer (not recommended to edit using a phone or similar device as it's more complicated to edit)
- Open using Adobe or like PDF Editor
- Or, if you do not have a PDF Editor on your computer, you can open the document using Google Docs or Microsoft Word > make the appropriate changes
- NOTE: you must remove any sections that refer to affiliate marketing prior to uploading to your main website. Affiliate marketing is not permitted by the Campaign Registry. Failure to remove these sections will result in your business verification failing.
3. Save:
Go to 'File' > 'Save as' or 'Download' as a PDF
For more information on how to edit a PDF, please see Adobe Support, Microsoft Support or Google Support.